I'm a marketing strategist and event expert who consistently generates revenue through data-driven demand generation campaigns, branding initiatives and communications.

 

From projects small to large, I specialize in delivering results with attention to detail, innovative ideas and flawless execution.

ABOUT

SKILLS

  • SALESFORCE.COM (administrator)

  • MARKETO (administrator)

  • PHOTOSHOP

  • WORDPRESS

  • CVENT/EVENT REGISTRATION

  • GOOGLE ANALYTICS

  • HTML

  • DRUPAL

Consulting – January 2013 to present

 

Projects include:

  • Event marketing and operations consulting for an executive conference on big data solutions

  • Marketing and communications consulting and interim directorship at one of the largest Jewish congregations in the nation

  • Website rebuild and design for a boutique aviation consultancy firm

  • Marketing research for a mobile start-up

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Cleantech Group

 

Senior Director of Marketing - Jan 2012 - Mar 2013

Director of Marketing - Mar 2011 - Dec 2012

Director of Marketing Programs - Jul 2010 - Feb 2011

Marketing Contractor - Apr 2010 - Jun 2010

 

In this role, I reported directly to the CEO and was responsible for all marketing, communications, and demand generation operations for a fast-paced, global start-up B-to-B market intelligence and events company.

 

Demand Generation/Sales Lead Management

  • Built sales pipeline using marketing automation, content marketing, and demand generation initiatives.

  • Worked closely with an international sales team to oversee the lead management and sales cycle process including scoring, assignment rules, training and service level agreements.

  • Managed integration between the Salesforce.com instance and Marketo marketing automation solution, Cvent registration software and other tools.

 

Audience Development/Event Marketing/Direct Marketing

  • Lead all audience development, sponsorship sales pipeline, and branding initiatives for the industry-leading Cleantech Forums, Focus events, and the Global Cleantech 100 Summit & Gala.

  • Managed the communications outreach and marketing strategy around programs such as the popular Global Cleantech 100 report including press releases, printing of the report, and the creation of a content marketing campaign around the free pdf download.

  • Met or exceeded audience goals for all conferences for which I led the marketing efforts

 

Strategic Marketing & PR

  • Developed annual plans and budget and report to the board of directors on quarterly goals and marketing ROI.

  • Built partnerships with key industry associations and media.

  • Exceeded quarterly Sales Qualified Lead, and Cost per Acquisition targets.

  • Initiated and produced a successful program of targeted webinars and content marketing campaigns to drive qualified leads.  Introduced paid webinars which have become a successful new revenue channel.

  • Redesigned corporate website and drove the migration of the entire site to Word Press over a 4 week period.

 

TechWeb, a Division of United Business Media

 

Director of Marketing and Audience Development – Dec 2006 – Jun 2009

Marketing Manager – Jan 2005 – Dec 2006

Research Manager – Aug 2000 – Dec 2004 

 

Brand and Product Strategy and Marketing

  • Headed a 3-person marketing team responsible for attendee and exhibitor marketing, from creative strategy and messaging to campaign execution, for Web 2.0 Summit, Web 2.0 Expo, and Enterprise 2.0 Conference brands.

  • Grew worldwide audiences for market-leading BtoB conference and trade show brands using multiple channels. Responsible for annual direct sales of over $3 million and year over year growth rates of up to 50%.

  • Built communities and engaged with customers using social media like Facebook, Twitter, blogs, and LinkedIn. Crafted social media strategies and policies to ensure that brands had human voices and communications with customers were one to one and on their terms.

 

Audience Development/Marketing Analytics/Research

  • Managed a 2-person audience development team responsible for the TechWeb Live Events Group’s direct marketing database including email marketing, list strategy and ROI analysis.

  • Centralized the email marketing group for the Live Events Network at TechWeb and negotiated contracts with database and email service providers to save around $450,000 in one year.

  • Created and managed the execution of marketing ROI dashboards and end-of-cycle marketing campaign analysis to drive the marketing decision-making for all brands in the TechWeb Live Events Network.

  • Crafted and enforced privacy and other email marketing policies to ensure CAN-SPAM compliance.

  • Tracked ROI and measured success of brand marketing campaigns across multiple channels including website analytics, SEO/SEM, direct marketing (print and email), and social media.

  • Managed the planning, design, and analysis for marketing research projects -both qualitative and quantitative -for all trade shows and conferences.

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Haas School of Business at the University of California at Berkeley

Masters of Business Administration, 2006

Concentration in marketing management and competitive strategy

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Beloit College

Bachelor of Arts, 1997

Major in Economics and Management

EXPERIENCE

EDUCATION